Direct Sales Representation
Hands-on selling and relationship building with on-premise and off-premise accounts.
Beverage brand sales & marketing · Metro New York
Built to help brands break out.
Getting your new or emerging wine, spirits, or ready-to-drink beverage the attention it deserves is hard. Too often, promising brands get buried in a distributor’s portfolio alongside hundreds of competing products and are left there to die.
Even with a great distributor and sales team, it can be nearly impossible to get the dedicated attention, market presence, and hands-on sales support your brand needs to reach the next level.
That’s where Breakout Brand Group comes in.
We specialize in giving emerging beverage brands the focused sales, marketing, and promotional support they need to break out, build momentum, and grow.
The reason we exist
A promising brand should never become another line on a giant portfolio.
Emerging brands need more than distribution. They need consistent attention at street level—real conversations with buyers, thoughtful placements, memorable tastings and people who understand how to turn market opportunity into repeat business.
Breakout Brand Group acts as a dedicated extension of your team. We build awareness account by account, support distributor relationships and keep your brand moving forward when crowded portfolios compete for attention.
What we do
Sales, activation and expansion—working together.
Account Development
Targeted placements with retailers, restaurants, bars and hospitality partners that fit the brand.
Tastings & Activations
Well-managed tastings, promotional events and consumer experiences designed to create trial and recall.
Distributor Support
Active coordination that reinforces distributor efforts and keeps your brand visible in the market.
Territory Expansion
Practical guidance and field support for entering New York and evaluating growth into other states.
Brand Consulting
Market positioning, launch planning and go-to-market guidance grounded in real sales conditions.
The Breakout approach
Focused attention. Real execution.
01
Understand the opportunity
Clarify the brand story, ideal account, price position and growth priorities.
02
Build the market plan
Identify the territories, accounts and activations most likely to create traction.
03
Work the ground game
Open doors, secure placements and represent the brand with consistency.
04
Support sustainable growth
Strengthen reorders, relationships and the foundation for expansion.
Sean M. Deegan
Founder & President
Leadership
Experienced sales leadership, personally invested.
With more than 30 years of sales and marketing experience—including over 15 years in the wine and spirits industry—I’ve worked across virtually every level of the business, from a Long Island winery to Southern Glazer’s Wine & Spirits, the largest wine and spirits distributor in the United States.
Throughout my career, I’ve built and maintained relationships with hundreds of leading on- and off-premise accounts across Metro New York. That combination of industry experience, market knowledge, and established relationships gives Breakout Brand Group a distinct advantage: we know the market, we know the accounts, and we know what it takes to get an emerging brand noticed.
My goal is simple: give your brand the focused attention, relationships, and hands-on sales support it needs to break out and reach the next level.
Ready for your next market?
Let’s build your breakout.
Tell us where your brand is today and where you want it to go. We’ll start with a direct conversation about fit, opportunity and the work required to win.
516-695-5229 cellsdeegan@breakoutbrandgroup.comwww.breakoutbrandgroup.comNew York223 Wall Street, Suite 135
Huntington, NY 11743Florida801 S. Federal Highway, Suite 1106
Pompano Beach, FL 33062
Huntington, NY 11743Florida801 S. Federal Highway, Suite 1106
Pompano Beach, FL 33062